Tomás Herrera — Dispatches from the SaaS Growth Trenches

• Dispatch
  Dispatch: The AI Tool Stack
  May 27, 2026 · San Francisco
• Case Study
  The War Between Marketing and Product
  May 19, 2026 · San Francisco
• Dispatch
  Fourteen Months of Runway
  May 11, 2026 · San Francisco
• Case Study
  Why Product-Led Growth Is Harder Than Everyone Pretends
  May 7, 2026 · San Francisco
• Case Study
  The Churn Problem
  April 13, 2026 · San Francisco
• Dispatch
  Dispatch: When the Freemium Model Breaks
  March 22, 2026 · San Francisco
• Case Study
  The Experiment We Almost Didn't Run
  March 3, 2026 · San Francisco
• Case Study
  The Board Meeting
  February 5, 2026 · San Francisco
• Case Study
  We Changed Our Pricing and Almost Died
  January 25, 2026 · San Francisco
• Field Notes
  The Experiment Log: Q3
  December 9, 2025 · San Francisco
• Case Study
  Day 47: Why We Killed the Sales Team
  November 19, 2025 · San Francisco
• Dispatch
  A Competitor Launched Today
  October 12, 2025 · San Francisco
• Case Study
  The Retention Curve Nobody Wanted to See
  September 11, 2025 · San Francisco
• Field Notes
  We Gave AI Our Growth Playbook. Here's What Happened.
  August 11, 2025 · San Francisco
• Case Study
  The AI Churn Prediction That Was Right (And We Ignored)
  July 16, 2025 · San Francisco
• Field Notes
  Building an AI Content Engine: A Field Report
  June 23, 2025 · San Francisco
• Dispatch
  Dispatch: The AI Pricing Experiment
  May 13, 2025 · San Francisco
• Case Study
  AI Lead Scoring vs. the Sales Team's Gut
  April 19, 2025 · San Francisco
• Case Study
  The Channel That Stopped Working
  March 24, 2025 · San Francisco
• Dispatch
  Dispatch: Hiring a Head of Growth
  February 4, 2025 · San Francisco